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Moreover, they’ll look forward to coming back to you! Apple has done this super successfully. However, once you’ve invested in developing a strong brand identity, your audience is sure to remember you. With the visual chaos of gifs, photographs and various social media posts, it’s easy for customers to lose sight of your brand. If you want to keep making sales and scale your brand, you need a strong brand identity to stay relevant. So much so, that you’ll immediately think of a green chat icon without a cue! 3. This is because Whatsapp has embedded itself in our phones and memories. For example, if you want someone to message you, you may say “Whatsapp me” instead of simply “drop me a text”. This bond is fostered when your brand becomes synonymous with certain activities. While there aren’t any set metrics on establishing brand awareness, the goal is to create a bond with your customers.
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Brand AwarenessĪre you an “iPhone person” or a “Samsung person”? Almost anyone reading this can answer this question in a heartbeat, without a second thought! A strong brand identity embeds your brand into the lifestyles and consumer habits of your audience. We’ll explore how Simplified can help you develop an innovative brand tone to create a more memorable brand identity, later.
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If you don’t know how to answer these questions yet, don’t worry. Are you a serious organization like the World Wildlife Fund? Or do you want to empower your audience with witty content like Simplified? The brand character you choose to share with your audience will set the tone of your interactions for the future. If your brand were a person, what would they be like? A strong brand character communicates a distinctive personality. You should start by thinking of your brand as a living, breathing entity.
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Source: Cult of Mac 3 Reasons Why Brand Identity is Important 1. The photograph represents happiness and child-like wonder, brilliantly paired with the company’s crisp text logo. ****For example, Coca-Cola’s advertisement below perfectly demonstrates the company’s mission. A brand identity, therefore, is the visual expression of those values and other larger ideas.A good brand is a promise kept.” – Muhtar Kent, Former CEO of Coca-Cola
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